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Logo design as part of an identity created for a brief set by Channel 4. Click through to see the idents the logo was used in.

A set of idents for a theoretical channel outlined in a brief by Channel 4, targetting the +60 and proposed as "a fresh and innovative 'older' channel that's grown up, challenging and mischievous".

Produced principally by filming ink in water and so, besides the mirroring, there's no CGI trickery.